I don’t know about you, but the last two Apple ads I’ve seen on TV (the Mac vs PC thing) are really starting to annoy me. Don’t get me wrong, I don’t really like Microsoft. But I’ve always been an ‘underdog’ kind of guy – with Linux being my perennial hero of course ;). Even though in reality Microsoft is Goliath to Apple’s David, these commercials leave me feeling the opposite lately.
And it’s not just the underdog sympathy thing either. It’s the smugness of the Mac guy. It almost leaves me wondering whether all Mac users are somewhat smug. Of course the Mac users I know are no different than most Windows and Linux users I know. But if I were a typical mainstream PC user, I’d start to feel a little defensive about my current Windows PC when confronted with this barrage of ads lately. They were funny to start with but I’m wondering whether anyone else thinks they’re losing their effectiveness and run the risk of backfiring.
Besides, they’ve got a UI to be proud of and a system that works. Why not highlight the benefits of actually using a Mac rather than a Windows PC? And do it without feeling bad for the other guy. They do it with their iPod advertising.
Or even better yet, show a Mac user that’s not some grungy college grad or turtleneck wearing artsy designer type. I think they’ve already tapped that market anyway. Shouldn’t they now be going after the minivan driving moms and dads that populate the mainstream? If you’re trying to capture more of the mainstream market, get a likeable, intelligent celebrity as a spokesperson. Not Mariah Carey or K-Fed… but someone like Matt Damon, or Julianne Moore.
There’s a million possibilities.. all of which are likely better and friendlier than a smartass grunge grad delighting in the misfortune of an overweight fat guy in a suit. Poor guy.
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